Search engines Fact


1. Things to remember when writing Meta tag description

  • Your page’s description should be precise and well written.
  • It’s a good idea to give a unique description to every page of your website.

Things to avoid:

  • Don’t write a description meta tag that is unrelated to the content of the page.
  • Don’t use vague or very general description , such as “welcome to my page”
  • Don’t fill up the description Meta tag with just the key phrases. It should be a bit more meaningful.
  • Don’t copy and paste the entire content of your page into the description Meta tag 
  • Try not to use one description Meta tag for any two pages of your website. 

2. Things to remember when structuring your URLs

  • Make your URL descriptive
  • The shorter the URL the better
  • If you use numbered directories, change their name to something more meaningful
  • Use keywords in your URL
  • Decrease the number of folders
  • Separate your description with hyphens instead of spaces
  • Conventional URLs are still better
  • Descriptions if your URLs should relate to the content of your pages

Things to avoid:

  • Using upper cases in your URLs
  • Increasing the size of your URL unnecessarily
  • Using excessive keywords in your URLs
  • Unnecessarily complicating your folder names
  • Using more than one sub domains
  • Using folder names that are not relevant to the content of the page

3. Things to remember for designing easy site navigation

  • Focus on your users when designing the site layout
  • Information flow of your website should be centered on your users
  • Minimize the use of Javascript and Flash animations
  • Help your users by ensuring they don’t lose track at your site by using “breadcrumb” navigation approach
  • Have a link to HTML sitemap of your site
  • Use 301 redirection to your home page if a user enters wrong URL within your domain
  • Make your 404 error page more descriptive

4. Things to remember when writing content for your site

  • Create content which is easy to read and understand by most users
  • Use less technical jargon and more layman terms in your content
  • Make your content easy to follow by an average person
  • Stick to the use of one language throughout the content
  • Logically organize your content for the benefit of the reader
  • Use keywords and key phrases wisely in your content
  • Keep your keywords and key phrases up to a recommended density in your content
  • Your content should be unique and original
  • Your content should be written with the human reader in mind, not a search engine!

Things to avoid:

  • Spelling mistakes in your content
  • Grammatical errors
  • Poor flow of the content
  • Extensive use of tables and images on your page
  • Less use of paragraphs and proper punctuation
  • Copying some else’s content
  • Keyword stuffing
  • Creating and using hidden content to try and dodge search engines

5. Things to remember when writing anchor text

  • Make your anchor text as descriptive and brief as possible
  • Your chosen anchor text should give a clear idea about the content of the page its referring to

Things to avoid:

  • Using vague anchor text, such as “see here” or “page 2”
  • Choosing unrelated anchor text
  • Using unnecessarily long anchor text
  • Choosing the same font color of your anchor text as the rest of the text
  • Not paying attention to improve internal linking structure of your website using anchor text
  • Creating anchor texts to get the attention of search engines instead of human readers

6. Things to remember when writing heading tags

  • Use one H1 tag on one page
  • Focus on improving the layout and readability of the text on your page using correct header tags

Things to avoid:

  • Adding unnecessary text in a heading tag
  • Using more than one H1 tags to try and confuse the search engines
  • Using too many header tags on a page

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